Shay | Mobile App | LATAM's fidelity app

We built a dual sided platform that allows small business owners to track purchase history, predict future visits, and launch instant flash offers, transforming a simple neighborhood transaction into a data driven relationship that increases customer retention and optimizes daily stock.

About

By replacing outdated physical stamp cards with an AI-powered CRM and a real-time promotion manager, the app eliminates the “anonymous customer” problem common in brick-and-mortar retail.

Overview

Shay was created to rescue local businesses from digital anonymity. The goal was to transform the traditional shopkeeper’s notebook into a sophisticated loyalty ecosystem. We wanted to give neighborhood merchants the same technological edge as major retail chains, allowing them to identify their customers, predict buying patterns, and reward loyalty through an automated, data driven platform.

Challenges

The primary obstacle was the data blindness inherent in physical retail.

  • The Anonymity Gap: Merchants saw people enter and leave without knowing their names, visit frequency, or specific interests.

  • Adoption Barriers: Local business owners have minimal time for complex software. The CRM needed to feel like a natural extension of the physical counter, not a corporate office tool.

  • Loyalty Friction: Eliminating the outdated physical stamp cards that customers inevitably lose or forget.

We put together a robust digital strategy that includes:
  • Gen AI reasoning
  • Product Design
  • Usability Testing
  • Claude Code Development
  • User Research
  • Interactive Prototypes

The added value

We designed an ultra simplified dashboard that allows the merchant to see the pulse of their business at a glance. The system automatically segments customers from the brand ambassador to the at risk user, enabling the owner to act proactively rather than reactively.

Real-Time Promotion Manager We built a tool that allows businesses to launch flash offers in seconds. If a local bakery has excess stock at 5 PM, they can send a targeted notification to their frequent afternoon customers, turning potential waste into immediate revenue.

The Frictionless User Journey The consumer facing app focuses on instant gratification. Through a quick identification system, customers accumulate benefits without extra steps, seamlessly integrating loyalty into their daily shopping rituals.
Services Used:
STRENGTH IN NUMBERS

Business impact

We didn’t just deliver an app; we provided a survival tool for small businesses. By equipping the neighborhood shop with a CRM and a promotion engine, we eliminated the problem of the anonymous customer. Now, the shopkeeper knows exactly when a regular is likely to visit and can send a personalized incentive right before that customer decides to shop elsewhere, strengthening the local economic fabric through accessible technology.

37%+

Increase in Customer Retention

18%+

Boost in Sales

Zero

No Client Data Loss

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