UX/UI | E-commerce Design | Vzari by Vizo

Vzari isn’t just selling glasses, they are selling a competitive advantage. The goal was to create a digital ecosystem that helps gamers understand how specialized lenses optimized for blue light, contrast, and focal depth directly impact their in game reaction speeds and cognitive endurance.

About

By bridging the gap between optical science and competitive gaming, we transformed the purchasing process into an interactive performance audit, allowing users to see exactly how specialized lenses reduce latency and cognitive fatigue during high stakes play.

Overview

We developed a step by step diagnostic tool that analyzes a player’s habits (hours played, game genres, screen distance, speed of reaction). The algorithm then recommends a specific lens profile balancing contrast enhancement for FPS players vs. eye fatigue reduction for RPG marathoners.

Challenges

To create immediate “buy in” we integrated a gamified speed of reaction module.

The Hook: Users perform a baseline test.

The Metric: We track click latency and visual tracking accuracy.

The Added Value: We provide a “Performance Gap” report, showing how visual strain (which the lenses mitigate) typically slows down these metrics over time.

We redesigned the standard, clunky optical form into a sleek, visual interface. By using “Validation Logic,” the app prevents users from entering incompatible data, reducing customer support tickets and ensuring every pair of Vizo lenses is perfect upon arrival.

We put together a robust digital strategy that includes:
  • AI Prototyping
  • Product Design
  • Usability Testing
  • Software UX/UI
  • Interactive Prototypes
  • User Research & Persona Validation

The added value

The true value delbueno Studio brought to Vzari was transforming a standard storefront into an interactive performance lab. By engineering the reaction speed test and the diagnostic wizard, we shifted the customer journey from a passive purchase to an active performance audit. This data driven approach didn’t just simplify the complex prescription process; it provided users with empirical proof of their visual limitations and the tangible benefits of optimized optics. By bridging the gap between medical grade accuracy and gaming culture, we created a high trust environment that significantly reduced “buyer’s hesitation” and established Vizo as a technical authority in the competitive gaming space.
Services Used:
STRENGTH IN NUMBERS

Business impact

We transitioned the Vizo digital presence from a traditional e-commerce storefront into a high-performance diagnostic tool. By engineering the performance wizard and the reaction speed module, we provided users with a scientific justification for their purchase, effectively bridging the gap between optical health and competitive gaming. This interactive approach did more than just simplify a complex prescription process; it created a measurable feedback loop where gamers could visualize their own latency and cognitive fatigue. The result was a sophisticated brand experience that validated the product’s technical superiority, leading to higher consumer trust and a significant reduction in the friction usually associated with ordering specialized medical-grade lenses online.

45%

45% less Prescription Returns

15%

Less customer support tickets

27% +

Boost in orders

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