About / Author

Dani Bottaro. Founder and author.

Founder of delbueno™ Studio in Punta del Este, Uruguay. He writes about UX for complex software, AI products and design systems.

Profile

More than 10 years designing B2B software.

Dani Bottaro is the founder of delbueno™ Studio, a product design and development studio based in Punta del Este, Uruguay. For more than 10 years he has designed B2B SaaS products, dashboards and websites for startups and enterprise teams, including work for BigID, JFrog, NetApp and Palo Alto Networks. He writes about UX for complex software, AI products and design systems.

LinkedInAbout the studio

Writes about

What Dani writes about.

  • Product design
  • UX design
  • B2B SaaS
  • Design systems
  • AI product design
  • Dashboard design

Recognition

Recognition for the studio he leads.

Articles

All 39 articles by Dani Bottaro, newest first.

Every article on the blog is written by Dani.

  1. Four people around a table reviewing printed design options togetherB2B SaaS

    What Are the Best UX Design Agencies for B2B SaaS Startups in 2026?

    An honest shortlist of UX design agencies for B2B SaaS startups in 2026, sorted by what each one is best for, with locations, focus and public pricing.    9 min read
  2. A hand sketching a product diagram with a black marker on a glass whiteboardAI & UX

    How do you build an AI MVP? A founder's guide to custom AI development (2026)

    How to build an AI MVP in 2026: scope one job, pick an API or open model, add RAG, evals and guardrails, design for trust, then choose agency or in-house.    8 min read
  3. Hand sketching mobile app wireframes on large sheets of paper, an early step of UX design for startupsUX Strategy

    UX Design for Startups: The Complete Guide for Founders (2026)

    What UX work matters at pre-seed, seed and Series A, what to do yourself or hire, cheap research, MVP UX, onboarding, design systems and metrics to track.    9 min read
  4. Watercolor wireframe sketches of three website page layouts on white paperWeb Design

    Web design for startups: what does a launch website need? (2026)

    What a startup launch website needs in 2026: the essential pages, clear messaging, conversion basics, AI search readiness, and Webflow vs Framer vs code.    7 min read
  5. Overhead view of a team sketching wireframes on paper with sticky notes and a laptop on the tableUX Strategy

    How to Brief a Design Agency for Your SaaS Product

    What a SaaS design brief should include, a copyable Markdown template you can fill in today, and the briefing mistakes that cost teams weeks of rework.    6 min read
  6. Two people reviewing wireframes sketched on a whiteboard, one holding a laptopB2B SaaS

    How to Choose a UX Design Agency for a B2B SaaS Product

    Criteria, red flags, portfolio signals and first-call questions for picking a UX design agency for B2B SaaS, plus how to run a paid test before you commit.    6 min read
  7. A startup team gathered on sofas in a brick-walled office while a colleague presentsUX Strategy

    UX Agency, Freelance Designer or In-House Team: What Fits Your SaaS Stage

    Agency, freelancer or in-house team? How the trade-offs shift from pre-seed to seed to Series A through C, and the signals that it is time to switch.    6 min read
  8. Dark developer workspace at night with code on several screens, illustrating alert fatigue for on-call engineersDevOps & Security

    Alert Fatigue UX: How to Design Alerts Engineers Trust

    Alert fatigue starts in the product, not the pager. A practical framework for designing alerts that on-call engineers actually trust and act on.    6 min read
  9. Person paying cashless with a phone, illustrating fintech UX for irreversible money movementUX Strategy

    Fintech UX: Designing Actions Users Can’t Undo

    How to design irreversible actions in fintech UX: payee warnings, confirmations people actually read, previews and undo windows that prevent costly errors.    7 min read
  10. IT technician managing systems in a data center, illustrating RBAC UX and access managementDevOps & Security

    RBAC UX: Designing Permissions People Understand

    Admins often cannot answer who can delete production data. RBAC UX patterns that help: effective permissions views, job-based roles, readable audit logs.    6 min read
  11. Engineer monitoring multiple screens in a control room, a metaphor for human-in-the-loop AI agent UXAI & UX

    AI Agent UX: Designing Human-in-the-Loop Controls

    How to design human-in-the-loop approvals for AI agents: preview before, interruptibility during, audit and undo after. A UX framework for trust.    6 min read
  12. Woman in a bright office gesturing at a glowing holographic bar chart and floating geometric shapesUX Strategy

    UX Metrics That Actually Matter: Measuring Design Impact Beyond Aesthetics

    UX metrics that connect design to growth. How to measure design impact beyond aesthetics, so UX is treated as a growth lever and not as decoration.    7 min read
  13. Product designer at a desk gesturing at a stream of glowing light that flows into a large monitorAI & UX

    How AI Is Changing the Role of Product Designers in 2026

    AI is not replacing product designers, it is changing the job: less screen production, more judgment, strategy and trust. What to focus on in 2026.    7 min read
  14. Small figure standing inside a glowing wireframe network sphere against a dark backgroundDevOps & Security

    Human-Centered Design in Cybersecurity Products: Making Complex Security Tools Usable

    Security tools combine high stakes, complexity and urgency. How human-centered cybersecurity UX helps analysts prioritize alerts and act with confidence.    6 min read
  15. White, grey and yellow blocks floating in space and joined by thin lines, a metaphor for modular design systemsB2B SaaS

    Design Systems for Fast-Growing Startups: How to Scale UX Without Slowing Teams Down

    How startup design systems scale UX without slowing teams down: keep products consistent, align design and engineering, and avoid design debt.    6 min read
  16. Woman standing with folded arms in the center of a dark maze of curved walls lit in orangeUX Strategy

    UX for Complex Software Platforms: Designing for Speed, Clarity, and Confident Decisions

    How to design complex software UX that feels fast, clear and confident, with practical ways to improve usability, task flow and trust in B2B platforms.    7 min read
  17. Hand reaching toward a glowing blue orb with streams of light particles, suggesting a guided first stepB2B SaaS

    Why Most SaaS Products Fail at Onboarding: UX Patterns That Increase Activation Rates

    Eight onboarding UX patterns for SaaS, from value-first setup to empty states and microcopy, plus how to pick one and which metrics to track.    8 min read
  18. Hands on a laptop trackpad with a notebook and pen on a light wooden deskB2B SaaS

    From MVP to Scale: UX Mistakes That Kill B2B SaaS Growth (And How to Avoid Them)

    Common UX mistakes that hold back B2B SaaS growth from MVP to scale, and how to improve onboarding, usability and retention without losing users.    7 min read
  19. Close-up of hands typing on a laptop at a wooden desk, with a mug and plant in the backgroundUX Strategy

    Designing Complex Dashboards That Humans Actually Understand: A UX Framework for Data-Heavy Products

    A dashboard UX design framework for complex, data-heavy products: improve clarity, navigation and usability so real users understand what they are seeing.    8 min read
  20. Person using a laptop that shows a slide editor, seated at a patio table outdoorsAI & UX

    AI-Driven UX Design: How Modern SaaS Teams Ship Faster Without Sacrificing Quality

    AI-driven UX helps SaaS teams ship faster while maintaining quality, through smarter workflows, better decisions, and consistent user experiences.    8 min read
  21. Hands typing on a laptop that shows an analytics dashboard with charts and tablesB2B SaaS

    From Chaos to Clarity: UX Research for Complex B2B Products

    A practical plan for UX research in B2B SaaS that ties discovery to revenue, activation and product quality, from enterprise research to user mapping.    7 min read
  22. Smartphone on a stand in front of monitors and a laptop showing lines of codeAI & UX

    Designing explainable AI UX to Build Trust in Intelligent Interfaces

    Explainable AI UX design helps users understand how decisions are made. Learn strategies to build trust, transparency, and confidence in AI-driven systems.    4 min read
  23. Hands arranging colorful mobile wireframes and color swatches on a tableDevOps & Security

    The UX Pitfalls of DevOps Platforms and How to Fix Them

    Common UX pitfalls in DevOps platforms and developer tools, and how usability testing and clearer technical UX make them faster for real engineering work.    6 min read
  24. Smartphone showing an image feed on a white desk next to a laptopAI & UX

    AI design tools that power faster design workflows

    Practical ways product designers use AI design tools, from generative UX variations to AI prototyping that speeds up specs and developer handoff.    5 min read
  25. Team around a whiteboard covered in sticky notes in a loft officeB2B SaaS

    How Better UX Reduces Churn and Increases SaaS Activation

    See how smarter design creates UX ROI for SaaS, drives UX conversion optimization, and sets credible UX metrics for startups that leaders can trust.    5 min read
  26. Hand sketching a mobile wireframe flow on paper with a black penAI & UX

    Designing AI first product design patterns for intelligent systems

    A field guide to AI-first product design: UX patterns for intelligent systems, ML interface design and interfaces that earn trust and speed decisions.    4 min read
  27. Laptop screen showing a design tool with a layers panel and component libraryUX Strategy

    Continuous UX: Why Fast-Moving Teams Need Ongoing Design

    A practical program for design quality at speed using design retainers, monthly design subscription, and continuous UX pods that plug into your roadmap.    4 min read
  28. Desk covered with paper wireframes, sticky notes and color swatches while a hand sketches a layoutUX Strategy

    Designing Clarity: UX Principles for Complex SaaS Dashboards

    What clarity in SaaS UX design looks like: a clear state, its drivers and the next action. Get the 7-step checklist and test it with 3 users this month.    8 min read
  29. Blue robotic hand raised against a teal backgroundAI & UX

    7 Game-Changing Impacts of AI on UX Design for Cloud, DevOps & SaaS Products

    Seven ways AI is changing UX design for complex cloud, DevOps and SaaS products, from personalization to explainable design that improves clarity.    4 min read
  30. Hands typing on a laptop in front of monitors full of codeDevOps & Security

    How DevOps-Centric UX Cuts MTTR and Developer Re-work by ~30 Percent

    DevOps teams track deployment velocity, error budgets and on-call fatigue. Here is how product-level UX can cut MTTR and developer re-work in DevOps tools.    4 min read
  31. Black head silhouette with the letters AI above it and circular eye shapes insideAI & UX

    How AI is Transforming UX/UI Design (And Why It Matters for Your Product)

    How AI is transforming UX/UI design and helping teams create smarter, more personalized digital experiences, with practical tips for product strategy.    3 min read
  32. Two desktop monitors on a wooden desk showing grids of website design layoutsMarketing & Growth

    The Value of Redesigning a Website: How It Can Fuel Business Growth in the United States

    Discover how a fresh, modern website redesign can enhance SEO, increase traffic, improve conversion rates, and build credibility for your business.    6 min read
  33. Web design consultant talking with a client across a table with a laptopWeb Design

    7 Reasons why you should have a Web Design Consultant When Starting a Project

    Why hiring a web design consultant helps when you start a project: expertise, strategic planning, cost efficiency and a site optimized for performance.    4 min read
  34. Hand holding a smartphone that shows a minimalist portfolio website, with a succulent and iced coffee nearbyWeb Design

    Beyond Compliance: Elevating Your Website with Inclusive Design

    How inclusive design improves website accessibility and user experience, and helps you reach a wider audience through thoughtful, practical design choices.    3 min read
  35. Woman in glasses working on a laptop beside a clothing rackWeb Design

    Elevate Your Online Presence: The Importance of Professional Web Design

    Why a professionally designed website builds credibility, improves user experience and supports search rankings, and what an expert adds to the work.    4 min read
  36. Hand sketching mobile app screens on paper wireframes with a markerUX Strategy

    The Symbiotic Dance of User Experience (UX) and User Interface (UI) Design

    How UX and UI design work together: the synergy that improves engagement, usability and aesthetics in digital products, with practical expert insights.    4 min read
  37. Person working on a laptop on a sofa among large green plantsWeb Design

    Accelerating Success: The Significance of Page Speed and Performance in Modern Web Design

    Why page speed and performance matter in modern web design: how they shape user experience and SEO rankings, and where to start improving your site.    4 min read
  38. Woman adjusting the colored knobs of a desktop video magnifier to read a documentWeb Design

    Navigating the Web: The Essence of Web Accessibility

    The essence of web accessibility, from delbueno™ Studio: essential practices that make your site and digital presence usable by all of your users.    4 min read
  39. Woman sitting on an orange sofa working on a laptop with a pen in handWeb Design

    Addressing Security Concerns in Web Design

    Practical security strategies for web design: how to safeguard your website against common threats and build lasting trust with your visitors.    5 min read

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