Lifting conversion 27% for Uleadz's field service software

Overview

Uleadz is a field management software provider for home service businesses that run a team of several technicians. With card processing, scheduling, automatic dispatching, route optimization and call security, it is built to keep owners in control of finances, jobs and technicians wherever they are.

Uleadz asked delbueno Studio to improve the design and usability across its platforms. We did solid research before designing, then delivered a custom dashboard design and a native mobile app that helped optimize the user experience and drive business growth.

The challenge

The team needed to find the usability gaps across a product that spans web, desktop and mobile, and close them with one coherent system. Technical hurdles came with the territory, especially for features such as communication across devices and on-field payments and transactions.

What we did

We worked closely with the Uleadz team and used an agile approach to build:

• A unified design system shared across every platform
• World-class web design
• Mobile app design for iOS and Android
• Software UX/UI for the dashboard and the field experience
• Tailor-made illustrations

The design covers both the desktop software and the mobile application. Harmonizing the experience across platforms creates one ecosystem that moves from desktop to mobile with consistency and usability at every touchpoint.

Results

Better usability improved engagement and customer satisfaction. Organic transactions increased 16%, the conversion rate improved 27% and new users grew 18%. The work helped Uleadz widen its market reach and strengthen its brand as a leader in the field service industry.