Improving organic conversion 62% for a private flights marketplace

Overview

Flapz is a leading private flights marketplace in South America. Its digital marketplace connects travelers with more than 400 aircraft available across Latin America, able to reach even the hardest to access destinations with safety, comfort and personalization. Flapz asked delbueno Studio to improve usability across its website, following current design trends, so that a better experience could drive business growth.

The challenge

The project combined technical complexity with tight timelines. Accessibility features such as high contrast colors and keyboard navigation had to be implemented properly, and compatibility issues with third-party integrations had to be worked through along the way.

What we did

Our agile approach kept the project on schedule while we delivered a design that covers both the web and mobile sides of the marketplace:

• A data-driven redesign of the website
• Desktop software and mobile app design, unified so the experience carries over from one platform to the other
• Software UX/UI with accessibility features built in
• Custom icons and illustrations
• A UX audit

Results

The new experience improved user engagement and customer satisfaction. Organic transactions increased 28%, the organic conversion rate improved 62%, and new users from organic traffic grew 94%. By prioritizing usability, Flapz expanded its market reach and strengthened its brand identity in the private aviation mobility industry.